Bernina is a front runner in innovative sewing technology. They are a family owned Swiss company and leaders in product design. As the lead creative, we moved the design from craft to concentrate more on the machines and accessories by using dramatic photography, brand colors and unique headlines. I concepted and worked with Carl Caldwell of Skypunch Studios to produce the sewing machine orchestra presented at their annual trade show. Photography by Grant Dotson.
Scope: Art Direction, Design, Website Design